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Intro To Digital Marketing

Intro To Digital Marketing

Whether you're working as a full-time employee, part time, freelancer, or running your own business; it's no brainer that making a profit is what's running the show. Having that's said, ROI is a best metric to represent the status of any business. ROI stands for “Return on Investment”, which is how much profits you making ...... Read More
Product Life Cycle

Product Life Cycle

Product life cycle model is a theoretical model that identify the product stages and predicts it as well. It can be very helpful in making decisions on positioning your product, targeting, managing product portfolio, investment, and forecasting sales trends. It can also be applied to a broad category of products and even on a brand. ...... Read More
STP: Segmentation, Targeting, and Positioning Marketing Model

STP: Segmentation, Targeting, and Positioning Marketing Model

  In STP marketing model, a research conducted to determine the communication strategy for the targeted customer's group. It involves three steps process as the following: Segmentation: Marketing segmentation is one of the most vital elements for the market plan to be formed. It's the process of segmenting a group of potential and existing customers ...... Read More
Writing a killer cover letter for your proposal

Writing a killer cover letter for your proposal

One of the main factors to land a job on any freelancing platform is the cover letter sent with your job proposal/application. In a nutshell, the cover letter needs to be professional, honest, NOT a copied template, and straight to the point. It doesn't have to be within a certain range, matter fact there is ...... Read More
How to set the price for a product or a service of your brand

How to set the price for a product or a service of your brand

Setting the price for your product or service is crucial to your success. Pricing what you offer comes from a set of calculations of targeted segments and their ability to pay, competitors, market conditions, initial and marketing costs among other factors to make a profit out of the selling price. Pricing is a flexible process ...... Read More
Market research and risk management for startups

Market research and risk management for startups

Taking informed business decision requires an in-depth market research. During planning and growth stages of your startup, you will find the information gathered from market research so beneficial to understand the potential of your products or services. Conducting a market research on a regular basis helps businesses to keep up with the technological breakthroughs and ...... Read More
7 Ps Marketing mix: strategy tool for modeling your startup

7 Ps Marketing mix: strategy tool for modeling your startup

In any business that either offers products or services, you need a way to determine your offerings, measure the performance and knowing where your business currently stands. To do so, you need a marketing strategy tool to help you model that different external and internal factors. You will always need to evaluate your marketing model ...... Read More
How to represent and market your startup online

How to represent and market your startup online

Building your own business requires a set of skills to set the right structure’s base to build upon it. Having that said, you need to understand what's the actual definitions of how the business get structured. Terms like “Business Model”, “Revenue Model”, and “Marketing Model” among other professional terms can sound so overwhelming to you ...... Read More