Product Life Cycle

Product Life Cycle

Product life cycle model is a theoretical model that identify the product stages and predicts it as well. It can be very helpful in making decisions on positioning your product, targeting, managing product portfolio, investment, and forecasting sales trends. It can also be applied to a broad category of products and even on a brand. ...... Read More

STP: Segmentation, Targeting, and Positioning Marketing Model

In STP marketing model, a research conducted to determine the communication strategy for the targeted customer's group. It involves three steps process as the following: Segmentation: Marketing segmentation is one of the most vital elements for the market plan to be formed. It's the process of segmenting a group of potential and existing customers in ...... Read More

How to set the price for a product or a service of your brand

Setting the price for your product or service is crucial to your success. Pricing what you offer comes from a set of calculations of targeted segments and their ability to pay, competitors, market conditions, initial and marketing costs among other factors to make a profit out of the selling price. Pricing is a flexible process ...... Read More

Market research and risk management for startups

Taking informed business decision requires an in-depth market research. During planning and growth stages of your startup, you will find the information gathered from market research so beneficial to understand the potential of your products or services. Conducting a market research on a regular basis helps businesses to keep up with the technological breakthroughs and ...... Read More

7 Ps Marketing mix: strategy tool for modeling your startup

In any business that either offers products or services, you need a way to determine your offerings, measure the performance and knowing where your business currently stands. To do so, you need a marketing strategy tool to help you model that different external and internal factors. You will always need to evaluate your marketing model ...... Read More

How to represent and market your startup online

Building your own business requires a set of skills to set the right structure’s base to build upon it. Having that said, you need to understand what's the actual definitions of how the business get structured. Terms like “Business Model”, “Revenue Model”, and “Marketing Model” among other professional terms can sound so overwhelming to you ...... Read More

How to tell if your business is taking from you or giving you profits ?

How much should I be earning, and how can I earn more ? That type of questions on the business owners minds demanding an answer. Before knowing how much profit you looking for, first, what is a profit? According to accounting, simply a profit is made when the revenue is bigger than the costs. Of-course ...... Read More

Ultimate Guide For Small Businesses & Entrepreneurs

Starting your own small business as an entrepreneur can be a very confusing process at the start. Starts are always a challenging phase and takes deep thinking and preparations to pass it and build your business on a solid ground. During my journey in business world which I still on it, I've seen and learnt ...... Read More

5 Factors Of Success For Small Businesses And Entrepreneurs

Doing what love and following your passion might sound like an ultimate formula for a business success, unfortunately that would never be enough for a business to succeed. As an entrepreneur or a small business owner, you need to research and closely keep your eyes on your targeted market and competitors. Since you're running a ...... Read More